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  • Jun16

    Covering Bond

    Posted in Books by Arlo Guthrie Permalink

    There really is something to how the British approach book covers these days. For every Chip Kidd in the United States, there are several designers under the Union Jack taking the craft of book design seriously.

    Of note: the new series of Ian Fleming novels coming soon in the UK:

    Cover of CASINO ROYALE

    The explanation over at The Penguin Blog does an excellent job of discussing the development of these covers. I will, however, direct your attention to this paragraph: "The centenary of Fleming's birth was clearly a good time to revisit the Bonds and cover them in a package that says, yes these are fun, but also makes it implicit that there's no reason not to take them seriously. Most importantly, they should look like books worth owning." I can't think of a more accurate, concise example of the power that design wields that I've read in recent memory.

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