Fresh

We make it our job to stay abreast of cultural, social, economic and industry trends—things that influence us and, in turn, you. What's caught our eye lately? What kept us up last night? What can we not stop thinking about? Or looking at? Or dreaming of? Stuff like this ... 

• May09

  Fresh. Home baked goodness from ProActive.

  Posted in Ideas by Mick Brennan Permalink

  We have raised the curtain on a wholly new website. ProActive's online habitat has evolved. Advancing technology has enhanced the overall user experience, fine-tuning the way we present information in this section and elsewhere.

  But while Fresh uses an array of bleeding-edge tools behind the scenes, our people and culture power this section. Fresh illuminates what excites and motivates ProActive, inside our industry and well beyond.
  
  The categories are pretty self-explanatory. WEBSITES features posts about, and content from, unique and influential websites; MAGAZINES offers the same for magazines; and BOOKS, well, books.
  
  The lynchpin of Fresh, and the grouping we're most excited about, is IDEAS. This collection details bigger picture ... paradigm destroying ... genre-defining stuff. IDEAS is about something brilliant that happened in the last 24 hours, the innovators responsible for it, and what's next.
  
  Most importantly, IDEAS is the domain of ProActive thought-leaders, and it spotlights our vision of, and aspirations for, transforming audiences through strategic brand communication.