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We believe in order to be ProActive, we must stay abreast of culture, social, economic, and industry trends. This is a place where we will post articles, links to websites, information about conferences, and anything else we think is interesting and worth your time.

• May10

  Brand New

  Posted in Websites by Arlo Guthrie Permalink

  

  Brand New examines the design of brands, most notably when a company chooses to refine their branding. The above example shows the before and after of SanDisk's new brand. An interview with the creative director behind the new branding reveals a number of profound insights into the process of developing a single mark meant to express an entire business mission to a broad audience.