ProStar's Rock and Rollout

Corporate Event magazine's Summer 2008 issue shines the spotlight on a highly successful product launch for International Truck at the Mid-America Trucking Show.

The event was a stellar multi-agency effort, wherein ProActive's producers were joined by Legacy for transportation, registration and F&B; Bagby's beautiful ad campaign further reinforced the value proposition for the reveal of the new vehicle; Fathom was responsible for online communication and website; while Ketchum worked on the public relations effort.

Read the full article.