A powerful, panoramic video created to launch International Truck's new LoneStar tractor earns high marks from CINE, the highly respected film/video industry organization.

PROACTIVE WINS PRESTIGIOUS CINE GOLDEN EAGLE AWARD

LoneStar Video for International Trucks Lauded

CHICAGO, July 31, 2008 – ProActive's LoneStar video produced for International Trucks has won a prestigious CINE Golden Eagle Award. This one-minute movie trailer-style piece brought International's "Stand Alone" campaign to the screen and increased awareness and excitement for the February 2008 unveiling of the new LoneStar, class 8 tractor at the Chicago Auto Show.

In the spring 2008 CINE competition more than 300 judges evaluated hundreds of distinguished entries.  Experienced professionals in the field of film and video production as well as subject matter experts serve in a volunteer capacity and judge entries on standards of overall excellence, storytelling, production value, artistry, the extent to which the film meets its stated goals and communicates with its intended audience.

The video's theme of "My road, my business, my life ... I'm proud to Stand Alone" comes through clearly in panoramic landscapes with sexy product shots. Filmed on northern California byways, the piece paints the picture of how truckers see their profession: full of individuality, self expression and innovation. Featuring a working truck driver, the video brings to life his connection with the road.

In addition to launching International's revolutionary new LoneStar vehicle at the Chicago Auto Show, the video was shown to press, customers and dealers at the 2008 Mid-America Truck Show. Working with ProActive, Editworks in Chicago directed and produced.

"We are thrilled," said Gloria Athanis, ProActive Senior Account Manager. "Launching a truck at an auto show was a brilliant, out-of-the-box approach that our client took, and we are proud to have been part of its success, much less to earn this honor for our contributions."

The LoneStar video also received two 2008 Telly Awards and a 2008 Tower Award from the Chicago Chapter of the Business Marketing Association.

About the CINE Awards: Since its founding in 1957, CINE (www.cine.org) has been dedicated to discovering, rewarding, education and supporting established and emerging talent in film and video.  Great talents whose first major awards included the CINE Golden Eagle are Steven Spielberg and Ron Howard. The CINE Golden Eagle Awards distinguish excellence in professional, independent and student works and are recognized internationally as symbols of the highest production standards in filmmaking and videography.

 

About ProActive: Founded in 1992, ProActive provides best-in-class, integrated, strategic experiential communications to global organizations in virtually every major industry sector. Since April 2007, ProActive has been a member of the Freeman family of companies (www.freemanco.com). ProActive delivers the creation, development and production of live events, business meetings, trade shows, corporate training and other communication-based programs.  ProActive is headquartered in Chicago, with offices in New York and Washington, D.C. For more information, visit www.proactiveinc.com or contact Sarah Polster at (312) 654-4325 or spolster@proactiveinc.com

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