ProActive Adds Value to NACSTV

Date: July 28, 2008

Tradeshow Week magazine explores how tradeshow managers are looking for new ways to retain their exhibitor bases, and sets as an example the work ProActive is doing with the National Association of Convenience Stores. 

ProActive has played a strong role in elevating NACSTV, the National Association of Convenience Stores event marketing vehicle. The project involves a series of videos shot traveling cross-country, in anticipation of the show, held Oct. 4 - 7 at Chicago's McCormick Place.

As appears in the July 28, 2008 issue of Tradeshow Week:

...There are other show managers who have thought of video. Jeff Lenard, vice president of communication for the TSW 200 No. 53-ranked Natl. Assn. of Convenience Stores, said his company is filming a series of vignettes to stream on both its Web site and the show's NACSTV. The vignettes, shot from the point of view of an RV traveling from California to the show's home in Chicago, give retailers - and potential attendees - a reason to want to go to the show. In 2007, NACS had 380,000 sq. ft., 1,255 exhibitors and 10,992 attendees. Projections for 2008 were unavailable at press time.

"The goal is to deliver value to retailers so they come to the show and deliver value to the buyers," Lenard said. "The equation only works if you deliver for retailers and suppliers."

Read full article.

 

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